Based in Irvine, California, the company is one of the fastest growing haircare brands in the US. PureOlogy’s sales in the last 12 months were $57 million. L’Oréal expects that the acquisition of PureOlogy would be EPS neutral in the financial year to December 31, 2007 and EPS accretive thereafter.
PureOlogy will be joining the international brands of L’Oréal Professional Products Division: L’Oréal Professionnel, Kérastase, Matrix, Redken and Mizani.
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